Adaptive Selling

Win new clients & secure business from existing clients

Adapting Selling is designed to help those new to sales to be comfortable with selling, winning new clients and securing business from existing clients.


  • corporate
  • health
  • higher-education
  • further-education
  • financial-legal-services
  • legal-2
  • charity

Available as

  • Off the shelf
  • Fully Bespoke

Course Overview

Using the latest theory in both neuroscience and the sales environment, the Adapting Selling course is designed to help those who are either new to sales or who find it scary or daunting, to be more comfortable with the activity, thereby winning more new clients and securing more business from existing clients.

The Adaptive Selling course is divided into 3 sections:

  1. Self-Awareness: enabling people with no neuroscientific background to understand and use some of the latest discoveries in brain science in their personal and business lives.
  2. Sales Process: Looking at the three fundamentals of a successful person and how to take prospects through from initial contact through to closing the sale.
  3. Adaptive Selling: How to blend both the sales process advice with neuroscience, helping you to tailor your approach depending on the behavioural makeup of your prospective buyer.

Course Outcomes

On completion of this course, participants will be able to:

  1. appreciate how enhanced self-awareness can help people to understand others better and react accordingly
  2. develop attributes associated with good salespeople
  3. turn strangers into cash in the bank by following a defined sales process
  4. adapt behaviour to build better relationships with clients and prospects at each
    stage of the sales process.

Always up-to-date

If you buy any of our e-learning courses you’ll get all the updates we make, so you’ll always be up-to-date with current legislation.

Learning by design

All of our e-learning courses are highly interactive with rich graphics and audio-visual content, blending a variety of question types to encourage learners to apply concepts to their daily work routine.

Easy to implement & customise

This online learning course comes with Marshall LMS (Learning Management System), which allows you to manage your e-learning and track completed training.

Our in-house developers can quickly & effectively adapt this course to your sector and organisation. You could also add your graphics, photos & video and amend content to include your policies, procedures, and key areas.

Learn more

If you would like a free trial of this Adaptive Selling course or find out more about our training courses please call +44 (0)845 123 3909 or get in touch using our contact form.

At Marshalls, we’re totally focused on creating content thats exactly right for your learners. Thats why we’ve built our business around customising our existing courses to match the needs of specific organisations. And if something completely originals required, we’ll make a bespoke Adaptive Selling course for you from scratch.

When we do this, our approach is guided by a few key principles.

Organisational Need
Why do you need to provide learning for your users – specifically? Is there a compliance need, a requirement to raise performance – or generate positive outcomes for external stakeholders? We prioritise making this clear as the first step in all of our projects.

Learner Centric
Who are your learners? What are their preferred learning styles? What do they know already? How confident are they with using technology? We’ll put these questions to you, and base our approach around the picture we build up.

Learning Outcomes
We use these to decide what every screen in every course we make is intended to achieve. What is it – exactly – that learners need to explain, describe, distinguish or list? Defining these up-front keeps every project on course as we move from initial proposal, through to storyboarding and then development.

Page-turning e-learning just doesn’t work. All of our courses are highly interactive, making extensive use of scenarios in particular. Rich media is used as appropriate, from audio-visual resources through to animations and bespoke graphics.

Respect for Learners
Treating learners as adults is vital to us. People dont learn well if they feel theyre being patronised, and we aim to let users manage their own learning experience. We do this by writing our courses with an honest, direct tone, and giving learners choices in the form of additional learning resources and open navigational features.

Whats in it for me? is a question that all of our learners should be able to answer.

Tagged with:

I have a much better insight into my approach and an increased sense of self awareness. I feel I gained skills to ensure I am more adaptable to the needs of the client.
Course Participant
It is fascinating to see how adapting your communication can build such powerful strong relationships for the benefit of the selling process. This is selling made easy and in a contemporary way.
Course Participant
I’ve learnt to recognize the signals of each personality type and adopted changes in approach to each person. This has changed the way in which I communicate in that I no longer write emails proposals for ‘me’.
Course Participant

VIDEOShowcase Videos
QUOTE Request demo