When clients hear us talk about our ‘development team’ they often imagine a group of developers. However the majority of our resources are in content generation, research and writing. When clients work on a new project with us, our core discipline is instructional design. Only when we have developed a well-written and well-researched script do we let our graphic designers and developers begin work.

So when you collaborate with Marshall E-Learning on a custom project, you liaise with a single project manager who will bring in different specialists to help complete the project. Our approach is less process driven than the purely production house e-learning companies. We provide a highly consultative approach, which means the people you talked to about a possible solution at the start of your e-learning project are the same people who work with you throughout the project.

Where others may charge more for this, calling it ‘consultancy’, we just call it good customer service.

David Marshall

David is the founder of Marshall E-Learning, he is the primary point of contact for clients and runs all our partnerships. He was previously Head of Research at Penna PLC and prior to that worked as a researcher for a financial services firm in New York. He lives in London and is a long-suffering supporter of Tottenham Hotspur football club.

You can find articles and commentary by David on our blog and he can be contacted at

Watch a short video of David discussing successful e-learning: how we build our programs

Ann Allcock

Ann is Marshall’s Head of Diversity, focussing on the company’s broader diversity training and consultancy offer.  Her aim is to support all clients to become diversity learning organisations, and to accelerate and embed culture change through blended learning.

Over the past 25 years Ann has worked in in-house diversity roles for several public sector and higher education organisations, and has more recently supported some of the UK’s largest employers and brands on their diversity journey, through her senior role in the Diversity Advisory Services Team at Business in the Community.  Ann also ran her own successful EDI consultancy for several years.

Ann enjoys living by the sea in Brighton and Hove, is a keen runner, and is involved locally with an organisation which combats food ‘waste’ by preparing meals at ‘pay as you feel’ cafes and catered events.

Daniel Whiston

Formerly Head of Multimedia Scriptwriting at Wide Learning, Daniel has worked as an e-learning consultant focusing on Instructional Design since 2002.

Daniel has extensive experience of producing award-winning content for public and private sector clients both in the UK and on an international basis, including the BBC and the NHS, and for companies such as Diageo, Tetra Pak, IKEA and Heineken.

As well as working with clients to define Learning Outcomes and media treatments and then writing storyboards for interactive courses, Daniel also operates in the areas of curriculum design, training needs analysis and usability.

Although comfortable working with an extremely broad range of subject matter areas, Daniel has a robust background in producing online diversity and recruitment training for Universities, Local Authorities and private organisations.

Daniel has worked with Marshall E-Learning since September 2009, developing interactive e-learning courses across a range of subject areas.


James Sellers

Based in our Leeds office James Sellers runs our learning management systems which complement our e-learning offering.

James has implemented a wide variety of commercial and open source learning management systems for a wide variety of public and private sector organisations.

He has a BA in Economics and Business Management.

Tamar Elderton-Welch

Tamar’s key areas of interest are learning theory, gamification, and emergent technologies.

With a background in Ancient History, Tamar likes to keep in touch with the latest journals and publications that relate to religiosity in Roman Egypt. In the rest of her spare time, she can be found indulging in systems building (NUC and PC), cocktail blending, geocaching and gaming.

Hayley Bennett, Associate Diversity Consultant

Hayley is a multi-award-winning Diversity and Inclusion Consultant and equality campaigner. She specialises in delivering workshops on race fluency, allyship and Inclusive Leadership. She is experienced in developing mentoring and leadership programmes, equipping ERGs/networks and facilitating change in workplace culture.

Hayley has been providing advice and consultancy to some of the world’s largest employers and global brands. She has achieved results in partnering with businesses to improve gender equality, race equality and employee wellbeing.

Hayley has a passion for football. She has worked at Kick It Out, English football’s equality and inclusion organisation, where her work involved empowering football’s future leaders and educating stakeholders in the game on D&I. Her passion for inclusion in sport led her to create Nutmegs, a football community for women of colour and non-binary people of colour.

Victoria Sena, Consultant

A dynamic and innovative regulatory expert with over 15 years of financial services experience in a wide range of roles across the public and private sectors.

Victoria founded Cherrybank Consulting in 2019 to assist clients in the areas of operations, risk, and compliance. She is a Member of the Chartered Institute of Securities and Investments, having attained a Diploma in Investment Operations (Level 6). She currently serves as the Chairman of the Audit and Risk Committee of the Forest of Dean Trust. Previously, Victoria worked successfully at board level on business development and operations, most recently as the Chief Operating Officer of a boutique investment manager regulated in the UK and Channel Islands. In this role she was an FCA Approved Person (CF1 and CF30). Victoria honed her holistic risk management skills as a Group Risk Manager of an international insurance group with offices in the UK, Gibraltar, Bermuda, and South Africa.

During her 8 years at the Bank of England Victoria attained a competitive secondment to the Treasury Select Committee of the House of Commons. Whilst there she published a high-profile public report on the impact of Solvency II on the UK insurance industry and undertook an assignment to the UK Embassy in Beijing. Victoria also arranged a secondment to the Department of Energy and Climate Change (Whitehall), before writing the Bank of England’s report on the impact of climate change on the insurance industry. Victoria holds a bachelor’s degree from Oxford University and a master’s degree from the London School of Economics and Political Science. She is also a Trustee of Microenterprise Africa.

Jude-Martin Etuka

In addition to providing consultancy on areas ranging from unconscious bias to inclusive leadership, Jude-Martin is the client relationship manager for our clients in Australia.

Jude-Martin is a Management Consultant with over 10 years’ experience working in the Human Resource Management and Organisational Development (OD) functions in the private, public and not-for-profit sectors in the UK and Australia. Previous roles he has held include; Organisational Development & Reform Project Manager, Transport for New South Wales (TfNSW), Principal Consultant, Symmetra Consulting, Head of Diversity and Talent, Capita Consulting, UK, and Lead Resourcing Business Partner, Transport for London (TfL).

Jude-Martin combines his knowledge of HR and OD, and his passion for training and facilitation to ensure strategic diversity initiatives are linked to People Development needs, building workforce capability, and developing a competitive advantage.

Jude-Martin gained his BA/MA from the University of Oxford, where his studies in Philosophy and Theology focused on topical issues including aspects of historical diversity with a focus on women, and minority issues, etc. He also has an MA in Human Resource Management, and is a Chartered Member of the Institute of Personnel Development (CIPD).

He has written a number of articles that have appeared in Management publications. He is the Author of, a blog which addresses a host of organisational topics covering Diversity Strategy, Talent Management, Organisational Development, HR and People Development, etc.

Nick Gallagher-Hughes

Nick Gallagher-Hughes has more than 30 years’ experience within T&D in both public and private sector, including local authority, police, national security, hospitality, further and higher education. He is a Member of the Chartered Management Institute and CIPD.

In addition to his Master’s Degree in Education from the University of Hull, he has a PGCE in Further Education, Certificate and Diploma in Leadership & Management and Post-Grad Certificate in HRM. He is also a qualified Belbin Practitioner

He is the former Chair (2015-2018) to the Staff Development Forum ( a professional body representing Training and Development, Organisational Development and HR colleagues in Universities across the UK and was Staff & Organisational Development Officer at Harper Adams University (2002-2018)

He continues to work with Higher Education institutions as well as public and private sector businesses across the UK, on areas such as Project Management, Unconscious Bias, Mental Health, Equality & Diversity, Mentoring and Reverse Mentoring.

As well as his involvement with Marshall eLearning, he is CEO to D-Cubed Consultancy and TopLine Dance Products as well as owner of TopLine Dance, Arts and Fitness Studio, based in Stafford.

In November 2019 he became a member of the Stafford Chamber of Commerce and now sits on their steering committee.

Mark Crabtree

A qualified coach, mediator and facilitator; Mark has over 25 years’ experience of leading the development, management, implementation and delivery/facilitation of engaging learning and organisation development strategies and initiatives.

He enables organisations to develop people and structures in line with their strategic ambitions. He is results orientated, self-motivated and a supportive leader who works closely with key stakeholders in complex and diverse organisations.

Prior to joining Durham in 2002 Mark held the position of Group HR Manager at Benfield Motors, a large motor retailer based in the North of England. He provided leadership to the organisation’s training and development offering, an oversight of health and safety and led a small HR team. During the six years at Benfield Motors, Mark helped the company achieve the Automotive Management QSI Silver Award, Large Dealer Category 1997 for training and development and the Automotive Management QSI Gold Award in 1999. He also guided the organisation to achieve Investor in People status in 1999 becoming the first large motor dealer to do so. He also led the development of the Group’s Modern Apprenticeship Scheme.

Between 2000 and 2012 Mark was a judge for the National Training Awards run by UK Skills on behalf of the Department of Business Innovation and Skills.

Teresa Norman - Author and Facilitator

A writer, analyst and facilitator with a strong background in HR.

Teresa has authored dynamic elearning products that take the learner through a dynamic and grounded journey.  She is a published author, her articles use real live case studies with theory to help the reader understand how high quality facilitation helps teams move forward. She publishes regular blogs on EDI.

She is an experienced trainer, facilitator and career coach.

Teresa has worked as a diversity consultant for the last four years following a career in the civil service. Her civil service career included working for four years as Head of Diversity at the Department for Transport and five years working at the Prime Minister’s Strategy Unit in the Cabinet Office.  As a consultant, she has worked across all sectors: private, public and voluntary. Her work includes analytical reports on a range of EDI topics as well as delivery of training courses and facilitation.

Teresa is trained in Myers Briggs, Firo B and Saville and Holdsworth personality questionnaire.

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