Bespoke and Custom Elearning Development

Bespoke and Custom Elearning Development
Bespoke and Custom Elearning Development

Instructional Designers can craft a fully bespoke e-learning solution

At Marshall E-learning we’re totally focused on creating content that’s exactly right for your learners. That’s why we’ve built our business around customising our existing courses to match the needs of specific organisations. And if something completely original’s required, we’ll make a bespoke course for you from scratch.

Bespoke e-learning

Whatever your training needs, our expert Instructional Designers can craft a fully bespoke e-learning solution for your organisation’s unique requirements. We will work with you every step of the way to ensure the subject matter, tone and branding combine to create effective and engaging learning.

We produce highly interactive courses using media rich resources such as audio, voice-overs, fun interactions and video, to create compelling content for your learners. This approach has been developed after extensive research, testing and client feedback based on learner engagement.

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Custom E-Learning Principles

When we do this, our approach is guided by a few key principles.

Organisational need

Why do you need to provide learning for your users – specifically? Is there a compliance need, a requirement to raise performance – or generate positive outcomes for external stakeholders? We prioritise making this clear as the first step in all of our projects.

Learner centric

Who are your learners? What are their preferred learning styles? What do they know already? How confident are they with using technology? We’ll put these questions to you, and base our approach around the picture we build up.

Learning outcomes

We use these to decide what every screen in every course we make is intended to achieve. What is it – exactly – that learners need to explain, describe, distinguish or list? Defining these up-front keeps every project on course as we move from initial proposal, through to storyboarding and then development.


Page-turning e-learning just doesn’t work. All of our courses are highly interactive, making extensive use of scenarios in particular. Rich media is used as appropriate, from audio-visual resources through to animations and bespoke graphics.

Respect for learners

Treating learners as adults is vital to us. People don’t learn well if they feel they’re being patronised, and we aim to let users manage their own learning experience. We do this by writing our courses with an honest, direct tone, and giving learners choices in the form of additional learning resources and open navigational features. ‘What’s in it for me?’ is a question that all of our learners should be able to answer.

Our Process

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To find out more about our customised e-learning service please get in touch.

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