Video Elearning Popularity Grows

3rd August 2016

Over the last few years, video-based e-learning training has risen to become the become most common medium for employee training.

Statistics from the Ambient Insight on the Worldwide Mobile Learning Market back this up: 98% of organisations planning to use video as part of their digital learning strategy in 2016 and 74% of people using mobile devices for e-learning.

Marshall E-Learning have responded to this by launching our own video e-learning hub, which showcases our range of video content, and video e-learning solutions, where we can create content for organisations like you to go with your e-learning programmes.

What observations can we draw about employee behaviour from the rapid rise in popularity of video-based e-learning?

Here are our insights on video e-learning, but for more examples head to the Marshall E-Learning video hub.

A mobile-first behavioural shift

The correlation between the rise of smartphones and the popularity of video-based e-learning can’t be denied.

A recent report from Google UK revealed that over 60% of smartphone users regularly watch video, marking a behavioral shift that transcends generations.

Additionally, 74% of people are using mobile devices for e-learning, according to a report from Ambient Insight on the Worldwide Mobile Learning Market.

This behavioural shift towards embracing mobile video encourages larger organisations to introduce an e-learning style which is accessible from anywhere.

Shorter attention spans = Micro learning

We’re all constantly trying to do multiple things at once. Even when we’re trying to relax, we’re still multitasking; according to AdWeek, 87% of consumers are using a second screen (often their phone) while they watch television.

When it comes to learning, however, don’t lost all hope of focus. A shorter attention span doesn’t necessarily mean a poor attention to detail, is just means a change in learning style. According to Microsoft, people with a heavily digital lifestyle are more prone to learning in shorter high attention bursts’.

The Association of Psychological Science says that when it comes to the learning style of different generations, Millennials probably don’t want to hear you lecturing for an hour’.

If you want to to avoid boring your younger employees with long talks or text-only training programs, an engaging and succinct video is a great alternative.

For example, in 2015, Google, signed up 80,000 of their employees to an HTML5 course on video e-learning platform Udacity, a clear sign that third-party video e-learning providers are steadily on the rise in corporate environments.

Visual Learning and Style over Substance

Not only do many people have shorter attention spans these days, but they also expect the content they’re consuming to be interactive and highly visual.

According to the Florida Institute of Technology, the Millennial generation (born roughly between 1981-2000) have a more visual learning style of any generation before.

As older people retire, this generation is set to become a massive 75% of the US workforce by 2025.

Millennials expect technology and portability in their instruction, something that is being taken into account a more and more organisations invest in video e-learning.

Dispersed, Global Teams

If you’re working with a global team that is dispersed around the world (or even around the country), getting everyone together in one place can be a challenge.

It might be a nice idea theoretically to fly everyone to a company development retreat and hire professional trainers to cram in as much information as possible over a short period of time, but in practice, people often lose focus and don’t absorb as much as you might like them to.

A better investment for many organisations is to use video e-learning courses, particularly for subjects like workplace diversity and equality. Employees can access the content from anywhere and can complete the course at an agreed pace.

For more on video e-learning, head to Marshall E-Learning’s video e-learning hub or contact us about our video e-learning solutions, where we can create content for organisations like you to go with your e-learning programmes


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